Case Study: Billy & Billie

DIRECTV needed a way to create a buzz around the release of its original television series Billy and Billie. Our creative team came up with a unique press kit containing a full-size pillow printed with images of the show’s two stars on the front and the series logo on the back. This was packaged with a brochure introducing the characters and series concept along with a DVD of the pilot and custom shaped flash drive. Our distribution center sent these out to a list of major newspapers, radio stations, talk shows and entertainment bloggers.

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