Sega tasked us with designing a PR box to create excitement for the launch of their newest Yakuza "Like a Dragon" game. Kits were drop-shipped to Twitch influencers, who would create buzz for the upcoming release.

Our goal for this kit was to integrate thoughtful components of the game that users could wear while playing. Since the Yakuza characters had now relocated from Japan to Hawaii, this became the focus of the kit.

Moving forward with items such as a beach towel and colorful leis helped tie in the location and story. A custom tropical shirt & hat were also created to match the exact style worn by characters in the game! Along with those items were fun character stickers, authentic Hawaiian snacks, and a postcard keepsake. All of these items were thoughtfully arranged and packaged in a fun wooden crate designed to give a shipping component to the kit.

Time was extremely limited for this launch. We had amazing partners who worked meticulously to ensure the end product was exactly what we were looking for. Sega loved seeing the streamers enjoy their kit, and we truly enjoyed collaborating with them on their PR box.