Sega was excited to launch their much-anticipated remake of a popular 2006 video game, Persona 3, called "Persona 3 Reload." This new version brings in fan's nostalgia for the original game while offering updated graphics, gameplay, and storytelling. Nadel created a PR kit to share with streamers and fans to announce the new game!

THE CHALLENGE

Our goal was to create a cohesive kit that included items that embodied the feeling of being in school (like the characters in the game) and have usable and practical items that streamers could use. Additionally, like many of our clients, this project had a tight deadline to get the kit produced to align with the game launch. Thankfully, fast timelines are always workable for our experienced team of preferred partners and vendors.

THE PROCESS

To tie into the school setting of the game, we decided on creating a custom box that included a backpack, noise-canceling headphones, retro lunch tin, notebook, pencil case with pens, and a keychain. Each of these items had custom designed branding for P3 Reload. We worked with each vendor to make sure our designs created a sense of nostalgia while also being high enough quality that every product could be a keepsake.

THE RESULTS

Streamers and fans absolutely loved the PR box. Not only were they proud to share this holistic kit via unboxing videos, they were also able to use and display the items while they streamed the new game. Plus, Sega relayed to us how happy they were with the final product and managing the tight timeline to ensure everything was delivered on time.