Fox
Holiday Mailer
SERVICES
- Brand Promotion Design
- Co-Branded Retail Items
- Custom Products
- Kit Curation
- PR Box Curation
- Unboxing Experiences
- Internal + Client Gifting
- Sourcing + Fulfillment
- Kit Assembly + Packaging
TAGS
- Internal Marketing / Gift / Entertainment
Nadel worked with Fox to create a holiday gift that would stand out. We created all of the components of a luxury milkshake kit, pulling in the story of upcoming shows.
THE CHALLENGE
Creating a thank-you gift that was totally unique was certainly a challenge, but our brand consultants at Nadel love dreaming up new ideas. We decided it would be fun to create something colorful, interactive, and delicious while helping promote Fox's upcoming show lineup.
THE PROCESS
The Fox team was incredibly collaborative and allowed us to join their brainstorms to better understand their needs and the experience they were looking to create. We came to the table with lots of ideas, ultimately landing on selecting a range of items for the ultimate holiday treat: Boozy Milkshakes. We developed a kit that included an Ice Cream Maker with custom branded Ice Cream Scooper, Recipe Card and toppings—as well as a bottle of Baileys, Kahlua and Belvedere Vodka.
THE RESULTS
The results were overwhelmingly positive, with Fox's affiliates expressing their delight and enjoyment of the milkshake kits. We were thrilled with the enthusiastic response and how the kits perfectly captured the spirit of our client's request!
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