D'Arrigo Bros of California
Andy Boy Tote
SERVICES
- Custom Product Design
- Custom Product
TAGS
- Event Marketing / Food & Beverage
One of California's largest produce wholesalers, D'Arrigo Bros of California, came to Nadel with the need to create a single iconic product they could utilize for years to come. No matter the size and scale of our client requests, our team at Nadel is ready to deliver beyond expectations.
THE CHALLENGE
D'Arrigo Bros asked us to make a custom tote they could use for events. They wanted it to showcase their sub-brand, Andy Boy, which was the first ever brand of fresh vegetables in the US. They requested that Nadel find a way to reflect their story, history, and brand values.
THE PROCESS
We began by exploring the archives on their website. We were inspired by the range of colorful and fun historic labels, and decided to use them in the design we presented. We mocked up the tote with one side featuring a simple design of the logo and the tagline "Trust The Original," handwritten by the company president. The other side displayed a colorful collage of labels, with the web address on the gusset of the bag as a call to action. They loved the design and were so excited to get the product into production.
THE RESULTS
Once they received the completed totes, the D'Arrigo Bros team was extremely happy with the result. They felt our work showcased both the history and the future of Andy Boy Brands. They were so impressed they have referred us to several companies to create totes for them.
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