Case Study: Tesla Beanie

Tesla Beanie

Tesla was looking for a sophisticated yet youthful way to convey the simplicity and versatility of their brand in apparel. This concept of a reversible beanie, complete with a custom woven label that reverses color as well when the beanie is in wear, highlights their ever popular brand and the Pantone matched accents. The piece continues to be a top seller three years after the first order – JNI as always was ahead of trend!

Related Case Studies