Case Study: The Lion King

The Lion King Giveaways

To promote the stage production of Disney’s The Lion King, custom promotional items were created and distributed.  The umbrellas were given to young theatre attendees at road show productions.  The fans were distributed on the streets of New York to generate a buzz.  The tote bags were gifts with purchase at the merchandise kiosks in the theatres and the caps were gifts for the actors and production staff.