Case Study: Instagram Kit
Instagram approached JNI to create a kit that would be shared at their annual Instameet – a global event focused on creating community with local Instagrammers. JNI had a limited budget and a very complex logistical challenge to deliver gifts that would transcend a global audience and create a sense of connection. Through design and the encouragement to post creativity, JNI created what has been hailed as the most successful Instameet! JNI reached the most locations ever including hot zones as well as delivered the most creative results and postings on the social media platform.