Case Study: CBS Lei Lanyards

CBS Lei Lanyards

This was the first time that CBS was participating in Comic-Con and wanted to promote their new show “Hawaii Five-0” at Comic-Con. During a brainstorming session with CBS we came up with the idea of the Lei Lanyards. Each lanyard had a card attached of the stars from the show and were handed out to the attendees at Comic-Con.

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